Importance of Marketing
A film's marketing is a crucial aspect of its production. Without advertisements, no one will be aware that a film exists. In order to convince spectators to watch a film that is currently in production, it must be sold in the same manner that any other product is.
Film marketing is a method of promoting a film. It entails figuring out how much you'll spend on the movie, including DCPs, VPFs, trailers, advertising, and more. This is when the P&A enters the picture (Prints and advertising budget). You plan out what you want to do in your film.
The way your film is promoted will have a huge impact on its popularity. Isn't making a movie a costly endeavor? Films are expensive to make because if the public does not buy tickets to see them at the theater, a large amount of money is lost. This not only wastes all of your money, but it also wastes the insane amount of hard labor, literal blood, and sweat that goes into making a film. A major studio film's average production budget in 2007 was $70.8 million. However, with a gross budget of $106.6 million per picture, studios invested an additional $35.9 million in advertisements to distribute the film to the general audience. Smart marketing does not market to find an audience it markets to adhere to one.
Case Study - Deadpool
Marketing for the Deadpool movie has been seen as one of the best ever. Not only did it conform to the comedic aspect of the film but it truly captured the essence of a proper marketing campaign. Let's start with the time period, in December two weeks before the movie's release the marketing team came up with "12 days of Deadpool" where they created new images and posters for the film and were marketed by different companies before the film's big release. Another thing the movie did was during Halloween when Ryan Reynolds (the actor who plays Deadpool) showed his Deadpool costume and interacted with trick-or-treaters dressed like X-Men characters.
To summarize, the franchise did a great job of keeping the audience engaged without having a movie out to prove anything. Their strategy worked because they knew what their audience was; comedy. They knew if their campaigns were funny and dumb enough people would go and watch the film and that they did as it grossed over $783 million worldwide making it one of the most successful films of the year and hitting the top 100 most grossing films EVER.
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